Story HeroGear
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22 products

🟢 Beginner Setup

Affordable gear to get you started with filmmaking. Simple, reliable, and perfect for learning the basics without breaking the bank.

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Sony ZV-E10 ii
Main Camera

Sony ZV-E10 ii

A lightweight, mirrorless APS-C camera with a 26MP sensor and 4K/60 video - made for creators who want great image quality without complicated setups. We picked it for the Beginner Setup because it delivers excellent video and photo performance, flip-out screen, and reliable autofocus - all at a price that’s beginner-friendly.

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DJI RS4 Mini
Gimbal

DJI RS4 Mini

A compact 3-axis gimbal that stabilizes your camera beautifully, with support for mirrorless rigs up to ~2 kg payload. We picked it for the Beginner Setup because it’s light, easy to use, offers excellent battery life (~13 hours), and gives smooth, cinematic motion without a huge cost.

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DJI Mini 4 Pro
Drone

DJI Mini 4 Pro

This is a super-portable, under-250g drone with excellent video capability - you get 4K/60 HDR, omnidirectional obstacle sensing, and a 3-axis gimbal that can shoot vertical video. We put it in the Beginner Setup because it gives you cinematic aerial shots without needing a big budget or heavy gear.

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K&F Concept 0234A1
Tripod

K&F Concept 0234A1

A lightweight aluminum tripod that’s easy to carry but sturdy enough for your camera. We chose it for the Beginner Setup because it’s reliable, quick to set up, and gives you stable shots without adding bulk or cost.

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iPhone 16 Pro Max
Phone

iPhone 16 Pro Max

This phone isn’t just for calls - it’s a powerful storytelling tool. With its cinematic video modes, sharp cameras, and editing power right in your pocket, it lets you capture and share stories anytime, anywhere. And since most of you probably already have a phone, it shows how you can start telling great stories right away without buying extra gear.

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Sony PZ 10-20mm F4G
Wide Zoom Lens

Sony PZ 10-20mm F4G

A compact and lightweight wide-angle zoom for APS-C cameras that covers 10–20mm (≈15–30mm full-frame equivalent). It delivers sharp video with smooth power zoom, making it easy to capture steady and cinematic shots. We picked this lens because it’s a very versatile first choice, giving you a solid range of focal lengths to cover everything from tight indoor shots to wide scenic storytelling.

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Sony 18-105mm F4.0
Standard Zoom Lens

Sony 18-105mm F4.0

A versatile APS-C zoom lens that covers 18–105mm (≈27–157mm full-frame equivalent), giving you everything from wide shots to close-ups in one lens. It has smooth power zoom and constant F4 aperture, which makes it great for consistent video shooting. We picked this lens because it’s an all-in-one option. Perfect as your first standard zoom to cover a wide range of focal lengths without constantly swapping lenses.

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Sony 70-350mm F4.5-6.3
Telephoto Zoom Lens

Sony 70-350mm F4.5-6.3

A super-telephoto zoom for APS-C cameras that covers 70–350mm (≈105–525mm full-frame equivalent), letting you capture subjects from a long distance with crisp detail. It’s lightweight for its range and delivers smooth zooming, which makes it excellent for wildlife, sports, or picking out details in wide scenes. We picked this lens because it expands your storytelling reach, giving you the ability to film moments from far away that would otherwise be out of range.

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Sony 11mm F1.8
Ultra-Wide Prime Lens

Sony 11mm F1.8

An ultra-wide prime for APS-C cameras that gives you a 11mm view (≈16.5mm full-frame equivalent) with a bright F1.8 aperture. It’s perfect for low-light video, handheld shooting, and creating a strong sense of space or perspective. We picked this lens because it’s a great creative tool - ideal when you want your storytelling to feel immersive, whether you’re filming in tight rooms or capturing dramatic wide scenes.

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Sony 15mm F1.4G
Wide Prime Lens

Sony 15mm F1.4G

A fast wide-angle prime for APS-C cameras that covers 15mm (≈22.5mm full-frame equivalent) with a bright F1.4 aperture. It delivers crisp, cinematic video with beautiful background separation and strong low-light performance. We picked this lens because it’s a creative wide prime that balances sharpness, brightness, and versatility - perfect for storytelling when you want wide shots that still feel cinematic and polished.

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Sigma 30mm F1.4
Standard Prime Lens

Sigma 30mm F1.4

A classic standard prime for APS-C cameras that gives you 30mm (≈45mm full-frame equivalent) with a bright F1.4 aperture. It creates natural-looking shots with shallow depth of field and strong low-light performance. We picked this lens because it’s a go-to storytelling lens - versatile for everyday filming, interviews, or scenes where you want a cinematic look without distortion.

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Sigma 56mm F1.4
Standard Prime Lens

Sigma 56mm F1.4

A standard prime for APS-C cameras that gives you 56mm (≈84mm full-frame equivalent) with a bright F1.4 aperture. It offers sharp video, strong subject separation, and a beautifully blurred background. We picked this lens because it complements the Sigma 30mm by giving you another focal length option - ideal when you want tighter, more cinematic shots while still keeping a natural look.

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K&F Concept VND (1-9 Stop)
Variable ND Filter

K&F Concept VND (1-9 Stop)

A variable neutral density filter that lets you control how much light enters your lens, adjustable from 1 to 9 stops. This is essential for video because it allows you to keep cinematic shutter speeds even in bright daylight. We picked this filter because it’s an affordable, flexible solution that makes your footage look more natural and professional.

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K&F Concept Black Promist 1/4
Diffusion Filter

K&F Concept Black Promist 1/4

A diffusion filter that softens highlights and reduces digital sharpness to give your footage a more cinematic, film-like look. It creates a gentle bloom around lights and smooths out skin tones without losing overall clarity. We picked this filter because it’s a simple way to add mood and character to your storytelling, helping your videos feel more polished and atmospheric straight out of camera.

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K&F Concept Mini 4 Pro Set
Drone Filters

K&F Concept Mini 4 Pro Set

A set of ND and polarizing filters made for the DJI Mini 4 Pro. They help you control exposure in bright light and cut reflections, so your aerial shots look smooth, balanced, and cinematic. We picked this set because it unlocks the full potential of the drone’s camera, giving you professional-looking storytelling from the sky without needing to fix everything in post.

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K&F Concept iPhone Mount & VND
Phone Filters

K&F Concept iPhone Mount & VND

A magnetic mount and variable ND filter system designed for iPhones. It lets you control exposure just like on a camera, keeping motion natural and cinematic even in bright light. We picked this because it turns your phone into a serious storytelling tool, giving you the same creative control filmmakers use on dedicated cameras.

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Sony ECM-B10
On-Cam Mic

Sony ECM-B10

A compact digital shotgun microphone that mounts directly onto your Sony camera’s hot shoe. It offers clear, directional audio with switchable pickup patterns, making voices stand out while reducing background noise. We picked this mic because good sound is just as important as good visuals in storytelling, and this simple upgrade makes your videos feel instantly more professional.

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DJI Mic Mini
Wireless Mic

DJI Mic Mini

A compact wireless microphone kit with transmitters and a receiver that makes it easy to record clear audio without being tied to the camera. It’s simple to set up, works seamlessly with small cameras or even phones, and delivers reliable sound straight out of the box. We picked this for the Beginner Setup because it’s one of the easiest wireless systems to use - affordable, portable, and perfect for anyone starting out who wants professional audio without the technical hassle.

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Rode Lavalier Go
Lavalier Mic

Rode Lavalier Go

A discreet clip-on microphone designed to capture clean, natural voice recordings. It connects directly to wireless transmitters like the DJI Mic or to recorders, making it a flexible upgrade for interviews and dialogue. We picked this for the Beginner Setup because it’s an easy way to get professional, broadcast-style audio at a low cost - perfect when you want your subject’s voice to sound clear and consistent without relying only on an on-camera mic.

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Zhiyun Molus G200
Key Light

Zhiyun Molus G200

A powerful yet compact bi-color LED light with high color accuracy and quiet cooling, designed for professional video use. It can easily light up interviews, talking-head videos, or small studio setups with soft, flattering results. We picked this for the Beginner Setup because it gives you a proper key light that’s simple to use but makes a huge difference in storytelling - turning an ordinary shot into one that looks polished and cinematic.

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Zhiyun Molus G60
Rim Light

Zhiyun Molus G60

A portable 60W bi-color COB light (2700-6500K) in a compact ~300g body. Bright enough to cut through ambient light but light enough to carry around. We picked this light for the Beginner Setup because it’s perfect for adding depth: it creates separation from the background (a rim or edge light), works in tight spaces or outdoor scenes, and doesn’t require a lot of gear or setup.

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SmallRig RM120-3808
Portable Light

SmallRig RM120-3808

A compact RGB panel light with a built-in 5000 mAh battery that lasts up to ~180 minutes at full brightness. It offers adjustable color temperature (2500-8500 K), excellent color accuracy (CRI & TLCI ~98+), and multiple lighting effects. We chose this light for the Beginner Setup because it’s ultra-portable yet powerful enough for travel, vlogging, or interviews. It gives you flexible lighting without needing a full lighting kit, letting you shape the mood of your story even when you’re on the go.

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